The purpose of the Long-Range Planning Committee (LRPC) is to monitor internal and external trends and to develop plans that will allow the Division to evolve and adapt to changes in technology, in science, and in the needs and expectations of Division members.
The LRPC met in Denver. Our discussion of long-range strategies was mostly focused in:
- Strategies to encourage members to actively participate in Division activities
- Incentive that the Division could offer to non-members to encourage them to become members.
Following are the recommendations resulting from the committee discussion and additional information that may be helpful.
Strategies to encourage members to actively participate in Division activities
In addition to teachers and professors, we also need to target other groups including undergraduate and graduate students. The Division should establish collaboration with the Undergraduate Programming Task Force, Younger Chemist Committee and other Divisions or Committees at the National and Regional level to coordinate symposia and conferences that will enrich their professional development.
The Division should partner with initiatives that will impact curriculum, for example:
- Committee on Environmental Improvement support sustainability concepts in the curriculum
- Green Chemistry is also an important topic to support
- Committee on Ethics to support the supplement on Ethics developed by CPT
- Select a yearly theme and try to embed it in all meetings (National, Regional, BCCE, etc.) and establish collaborations with JCE, ChemMatters and get access to newsletters from the other divisions to publish articles related to the theme and its importance in education.
- Establish webinars (monthly or bimonthly) to discuss topics of interest for the members. Send a short survey to the participants and use the information to improve the initiative.
Incentive that the Division could offer to non-members to encourage them to become member.
We discussed that part of the problem is that the target audience e.g. Teachers and Professors:
- Do not know that they don't have to be an ACS member to join the Division.
- Do not enjoy any discount, as was in the past, for the Journal of Chemical Education when you become a member of the Division.
- Prepare a very attractive flyer listing all the benefits that the Division offers
- The Division should use, a web log (blog) for continuously updating all events. Also, it should keep a monthly calendar to announce the various activities. Furthermore, it should also use social networks, such as "Facebook", to keep the public informed.
- Provide discounts on attendance at Division functions, such as the BCCE.
At San Diego, the Committee will continue the discussion of long-range strategies to address these two important issues and expectations from the Division's Chair